Section Article

A Study on Political Communication and Voter Behaviour in India
Author(s): Fardeen khan

Abstract
This research paper investigates the multifaceted relationship between political communication strategies and voter behaviour within Indias complex democratic framework. Given Indias vast linguistic cultural and socio-economic diversity understanding the mechanisms through which political messages are disseminated perceived and subsequently influence electoral outcomes is paramount. The study traces the evolution of political communication from traditional methods to the pervasive digital era analyzing the roles of various actors including political parties media and civil society. It explores the impact of communication on voter perception decision-making processes the intricate role of identity politics and the emergent challenges posed by misinformation disinformation and highly targeted campaigning. Ultimately this paper aims to provide a comprehensive overview of how contemporary political communication shapes and reflects the dynamic electoral landscape of India while also highlighting avenues for future research and democratic resilience.