Section Article

An Analysis of E-commerce Trends in the Digital Market from a Consumer Perspective
Author(s): Dr. J. D. Saklani

Abstract
An important discovery of the study is the significant expansion of internet commerce including both Western enterprises and Indian consumers. E-commerce refers to the act of purchasing and selling goods and services using internet-based platforms. Currently this is widely accepted as the standard practice in the profession. Despite the long-standing liberalisation of most industries a few major firms in India continue to have excessive influence over pricing and participate in unfair trade practices. Moreover the technology hidden therein offers a unique shopping experience. Registers or cashiers are not present at any location. Customers exit the institution without pausing to grab their credit cards using the same doors. Upon checking out a fee will be charged to their Amazon account immediately. Western-style food and grocery stores in India have seen a decline in sales resulting in several closures and a near cessation of operations. Last year almost 180 shops were closed due to rising costs in rent power and labour as well as competition from e-commerce companies as stated in internal data from a prominent consumer goods conglomerate. E-commerce platforms like as Amazon and Flipkart have been posing challenges for traditional brick-and-mortar retailers at significant occasions such as August 15 January 26 or extended holiday weekends. E-commerce enterprises are capitalising on consumers inclination to buy for food on big discount days by offering discounts across all categories therefore impacting organised trade.