Section Article

An Analysis of E-commerce Trends in the Digital Market from a Consumer Perspective
Author(s): Harmanpreet Kaur

Abstract
E-commerce has transformed the global economic and consumer landscape reshaping how individuals search evaluate purchase and interact with goods and services in a digitally interconnected marketplace. The rapid expansion of digital technology—combined with increasing internet penetration smartphone accessibility secure payment systems logistics innovation and data-driven consumer analytics—has positioned e-commerce as one of the dominant forces of modern commerce. This research provides an in-depth analysis of emerging e-commerce trends from a consumer perspective emphasising the behavioural technological experiential and socio-economic factors influencing online shopping patterns.