Section Article

An analysis of the implementation of green marketing strategies: challenges and potential advantages
Author(s): Deepak Thapliyal

Abstract
Currently there is global emphasis focused on environmental challenges and their everyday impact on enterprises. Furthermore both customers and the broader public share concerns about the environment just as corporations do. Consequently corporations have altered their operations to enhance the protection of the environment and the natural resources under their ownership. This research focuses on the topic of sustainable marketing. In the present day the significance of green marketing has increased significantly. However organisations have certain challenges that they must overcome in order to achieve success in green marketing. Simultaneously the piece emphasizes the potential effectiveness of green marketing.