Section Article

Emerging Trends in Indian Electoral Politics (2014–2024)
Author(s): Rajpaal Gupta

Abstract
The period between 2014 and 2024 marks a transformative decade in Indian electoral politics characterized by significant shifts in voter behavior party strategies and the overall political landscape. This paper provides an analytical overview of the key emerging trends that have defined this era. It examines the rise of a dominant national party the Bharatiya Janata Party (BJP) under the leadership of Prime Minister Narendra Modi and the corresponding challenges faced by opposition parties particularly the Indian National Congress. The analysis delves into the changing nature of political discourse the increasing salience of nationalism identity politics and welfare populism. Furthermore it explores the pervasive influence of social media and digital campaigning the evolving role of regional parties and the impact of demographic shifts on electoral outcomes. By synthesizing empirical observations with theoretical perspectives this paper aims to offer a comprehensive understanding of the dynamics that have reshaped Indian democracy during this crucial decade.