Section Article

Indian consumers awareness of Corporate Social Responsibility (CSR)
Author(s): Raveena Rai

Abstract
This research investigates the extent of knowledge and comprehension of Corporate Social Responsibility (CSR) among customers in India. As corporate social responsibility (CSR) initiatives grow more essential to business strategy and interaction with stakeholders it is vital to evaluate consumer perceptions and understanding of these practices. The study used a mixed-methods approach using surveys and focus groups to identify the primary elements that impact consumer awareness of corporate social responsibility (CSR) programs. The findings indicate that Indian consumers possess a broad knowledge of corporate social responsibility (CSR) but the level of comprehension varies greatly depending on demographic parameters such as age education and socioeconomic position. The research emphasises the influence of media and business communication on moulding customer opinions and proposes that firms might gain advantages by adopting more open and easily available CSR reporting. The article discusses the consequences for both companies and governments highlighting the need of improving consumer education and engagement tactics to promote a better-informed public.