Section Article

Invisible in the Algorithm: Digital Visibility and Social Exclusion of Marginalised Content Creators in India
Author(s): Prof. Vikram Singh

Abstract
Social media platforms have created new opportunities for marginalised communities to produce circulate and contest narratives that were historically underrepresented in mainstream media. However algorithmic recommendation ranking and content moderation systems can influence which creators become visible and which remain digitally marginalised. This paper examines the relationship between algorithmic visibility and social exclusion among marginalised content creators in India. It comparatively analyses the experiences of caste gender religious queer and other socially marginalised creators within platform-mediated environments. The study focuses on algorithmic reach content suppression recommendation patterns audience engagement monetisation and self-censorship as interconnected dimensions of digital visibility. Drawing upon recent Indian and international scholarship the paper argues that visibility is not distributed neutrally but is shaped by engagement-driven platform architectures and culturally embedded moderation practices. The findings suggest that marginalised creators may experience both invisibility and hostile visibility creating unequal opportunities for recognition economic participation and public voice. The paper recommends transparent algorithms culturally competent moderation and stronger accountability mechanisms.