Section Article

ONLINE SHOPPING IN INDIA
Author(s): Manmohan Pandey

Abstract
Online shopping has transformed the retail landscape in India over the past decade driven by increasing internet penetration smartphone adoption and growth in e‑commerce platforms. The shift from traditional brick‑and‑mortar stores to digital marketplaces has enabled wider access to products competitive pricing and convenience for consumers across demographic segments. This paper investigates the evolution present status and socio‑economic impacts of online shopping in India. Through comprehensive analysis combining secondary data from industry reports government statistics and scholarly literature the study examines consumer behaviour adoption trends challenges like digital divide trust and payment security issues logistic and delivery constraints and regulatory environment. The objective is to assess how online shopping influences consumption patterns market competition small retailers and consumer welfare. The study further aims to identify the key determinants that drive adoption and barriers that hinder growth. Methodology includes descriptive and analytical review of existing data trend analysis and exploratory comparisons across demographic segments (urban/rural age income). The findings are expected to inform policymakers retailers and stakeholders about sustainable strategies for inclusive digital commerce growth in India.