Section Article

Streaming Platforms and the Future of Indian Cultural Values
Author(s): Jagmohan Singh

Abstract
The rapid expansion of digital streaming platforms such as Netflix Amazon Prime Video Disney+ Hotstar and homegrown services like Zee5 and SonyLIV has significantly influenced Indias cultural landscape. These platforms offer diverse content from mainstream Bollywood productions to independent regional films and international programming altering audience consumption patterns. While streaming services have contributed to cultural diversity and freedom of expression they have also raised concerns about the erosion of traditional Indian values the commercialization of entertainment and the Westernization of content. This research paper examines the impact of streaming platforms on Indian cultural values analyzing their role in shaping narratives influencing social behaviors and redefining entertainment in a digital era. By exploring the intersection of technology globalization and cultural preservation this study assesses whether streaming platforms serve as cultural bridges or disruptors in India’s evolving society.