Section Article

Study on Models for Customer Relationship Management in the Indian Banking Sector
Author(s): Dr. Gaurav Ahuja

Abstract
This study required the significant use of descriptive and analytic research methodologies in order to achieve its objective. The data is mostly collected using a simple random sampling approach. The use of this attribute effectively captures the perception of both employees and clients. The clients perceptions on CRMs performance are determined based on the staffs overall average score. According to the model there is a 13.45% difference between how customers perceive CRM components and the actual truth. In order for banks to achieve full effectiveness in their CRM they must devise strategies to address the deficiencies in the process. The studys results corroborate the notion that banks are grappling with the inherent difficulty of converting emotions into financial transactions.