Section Article

The Administration of Customer Relationships
Author(s): R. K. Chopra

Abstract
Relationship management is the process by which a company and its customers establish and sustain mutually beneficial connections in order to increase customer happiness and loyalty. Acknowledging client wants providing tailored experiences and solving problems or questions efficiently are all parts of this process. Segmentation focused communication and feedback systems are some of the strategic tactics that it uses to develop trust and improve the customer experience overall. Customer retention brand reputation and long-term company success are all positively impacted by how well these connections are managed. Organisations may get an edge in the market and fortify their relationships with consumers by putting an emphasis on customer-centric practices and using data-driven insights.