Section Article

The Impact of Social Media on Political Mobilization and Civic Engagement
Author(s): Priyanka Chaudhary

Abstract
Social media platforms have transformed the landscape of political mobilization and civic engagement enabling rapid information dissemination coordination of collective action and increased political participation. This study examines the multifaceted effects of social media on political behavior integrating evidence from empirical research conducted from 2021 onwards. The research highlights both positive and negative consequences exploring how platforms such as Twitter Facebook Instagram and TikTok influence voter turnout issue awareness protest participation and online activism. Quantitative analyses draw upon large-scale survey data social media metrics and engagement analytics while qualitative insights are derived from case studies interviews and content analyses of political campaigns and movements. Findings indicate that social media facilitates broader political participation by lowering barriers to entry enabling marginalized groups to organize and fostering information exchange. Simultaneously the study identifies challenges including the spread of misinformation echo chambers and polarization which can distort political discourse and undermine democratic processes. Variations in impact are observed across demographic factors platform usage patterns and political contexts. Policy implications platform governance and digital literacy initiatives are assessed for their effectiveness in promoting constructive civic engagement and mitigating risks associated with online political activity. By synthesizing contemporary scholarship and longitudinal evidence this study provides a comprehensive understanding of the complex relationship between social media political mobilization and civic engagement offering actionable recommendations for policymakers civil society organizations and digital platform designers.